Z-Furn is an organization that manufactures and sells office furniture. It maintains a good name in this business and has strong capital resources. The organization decides to purchase a failing food product business in order to tap into the market of that company. Which of the following types of diversification is the firm pursuing?
a.
Related diversification
b.
Unrelated diversification
c.
International diversification
d.
Single-product diversification
Answer: b