Marketing MCQ Marketing A marketing director at a hospital wants to determine what impact a free screening clinic offer on the Web site might have in terms of generating calls into the scheduling center. This is which of the following research objective?

A marketing director at a hospital wants to determine what impact a free screening clinic offer on the Web site might have in terms of generating calls into the scheduling center. This is which of the following research objective?

Marketing

A marketing director at a hospital wants to determine what impact a free screening clinic offer on the Web site might have in terms of generating calls into the scheduling center. This is which of the following research objective?

A. Predictive

B. Descriptive

C. Hypothesis testing

D. Exploratory

Answer: C

Marketing MCQ

A marketing director at a hospital wants to determine what impact a free screening clinic offer on the Web site might have in terms of generating calls into the scheduling center. This is which of the following research objective?

A marketing director at a hospital wants to determine what impact a free screening clinic offer on the Web site might have in terms of generating calls into the scheduling center. This is which of the following research objective?

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