A specialty group analyzed the physicians who referred into the practice. Twenty percent of the physicans referred 65% of all referrals. These doctors sent them all of their referrals for gastroenterology. Forty percent of the doctors on their referral list referred 35%, but they also sent to other GI groups. And 40% of the physicians in the area did not refer anything. What is the marketing strategy objective for the second group of doctors?

A specialty group analyzed the physicians who referred into the practice. Twenty percent of the physicans referred 65% of all referrals. These doctors sent them all of their referrals for gastroenterology. Forty percent of the doctors on their referral list referred 35%, but they also sent to other GI groups. And 40% of the physicians in the area did not refer anything. What is the marketing strategy objective for the second group of doctors?

A specialty group analyzed the physicians who referred into the practice. Twenty percent of the physicans referred 65% of all referrals. These doctors sent them all of their referrals for gastroenterology. Forty percent of the doctors on their referral list referred 35%, but they also sent to other GI groups. And 40% of the physicians in the area did not refer anything. What is the marketing strategy objective for the second group of doctors?



A. Get them to increase their referrals


B. Have them talk to the heavy users


C. Maintain their loyalty


D. Wait until they are unhappy with the other GI group to whom they are referring



Answer: A


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