An insurance company has developed several products and markets them to individuals on their web sites and with related promotional materials as suitable to people depending on what stage they are in their life cycle (Single; in a long term relationship; responsible for dependents' retired, etc.). This strategy is an example of what form of segmentation?

An insurance company has developed several products and markets them to individuals on their web sites and with related promotional materials as suitable to people depending on what stage they are in their life cycle (Single; in a long term relationship; responsible for dependents' retired, etc.). This strategy is an example of what form of segmentation?

An insurance company has developed several products and markets them to individuals on their web sites and with related promotional materials as suitable to people depending on what stage they are in their life cycle (Single; in a long term relationship; responsible for dependents' retired, etc.). This strategy is an example of what form of segmentation?



A. Multi-segment


B. Multi-concentrated


C. Mass market


D. Niche



Answer: A


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