A June 1998 Congressional initiative mandated that the U.S. Department of Transportation (USDOT) establish a national traffic information collection system. The marketing manager of a company that provided traffic reports for local radio stations would most likely incorporate which aspect of this knowledge into its SWOT analysis as:

A June 1998 Congressional initiative mandated that the U.S. Department of Transportation (USDOT) establish a national traffic information collection system. The marketing manager of a company that provided traffic reports for local radio stations would most likely incorporate which aspect of this knowledge into its SWOT analysis as:



A.

a strength if the company has an existing working relationship with the USDOT.


B.

a weakness if the USDOT will give this information directly to the radio stations.


C.

a threat if the company that provides local traffic information has no employees technologically capable of using the USDOT system.


D.

a threat if the USDOT is creating a network of local traffic-information providers to address the mandate.



Answer: A


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