A new local coffee shop has noticed that in town there is a Tim Hortons, McDonald's, and Starbucks all competing for individual's daily coffee purchase. They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic, fair-trade option. As the local coffee shop is just initiating the segmentation and targeting process, what has the local coffee shop just completed?

A new local coffee shop has noticed that in town there is a Tim Hortons, McDonald's, and Starbucks all competing for individual's daily coffee purchase. They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic, fair-trade option. As the local coffee shop is just initiating the segmentation and targeting process, what has the local coffee shop just completed?

A new local coffee shop has noticed that in town there is a Tim Hortons, McDonald's, and Starbucks all competing for individual's daily coffee purchase. They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic, fair-trade option. As the local coffee shop is just initiating the segmentation and targeting process, what has the local coffee shop just completed?



A.

Recognized a need.


B.

Formed prospective buyers into groups.


C.

Created product groupings.


D.

Estimated size of the overall market.



Answer: A


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