A new travel company decides to launch a 'concierge-style' travel service that organizes everything from pick-up at home, transport to the airport, and all the little aspects of the subsequent trip, such as transportation and meals. Further, they have selected all of the hotels to be wheelchair- and walker- friendly. Who is the likely target market for this travel company?
A.
infants.
B.
people over 50 years of age.
C.
children of baby boomers.
D.
teens.
Answer: B
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Marketing
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