In late 1993, the Honda Motor Company unveiled the Honda Passport, announcing their entrance into the sport-utility vehicle market. Competing automakers - General Motors, Ford, and Jeep had vehicles firmly entrenched in this highly competitive market. For years Honda experienced tremendous success with their Accords, Preludes, Civics and other passenger automobiles - in fact, Honda cars were repeatedly the top selling automobiles in the U.S. Where would the Honda Passport and the Honda Accords, Preludes, and Civics fall in the BCG product portfolio matrix?
A.
The Passport would be a classified as a star, and the Accords, Preludes and Civics would be classified a cash cows.
B.
The Passport would be considered a cash cow, and the Accords, Preludes, and Civics would be classified as stars.
C.
Due to the overwhelming success of Honda cars, the Passport, Accords, Preludes, and Civics would all be classified as cash cows.
D.
The Passport would be a problem child, and the other Honda offerings would be cash cows.
Answer: D
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Marketing
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