MICRO-marketing effectiveness can be measured by:
A. the profits of business firms.
B. the opinions of intermediaries.
C. consumer complaints.
D. attitude research studies.
E. All of these are good measurements for MICRO-marketing.
Answer: E
A. the profits of business firms.
B. the opinions of intermediaries.
C. consumer complaints.
D. attitude research studies.
E. All of these are good measurements for MICRO-marketing.
Answer: E