The market for mobile phones can change very rapidly, if RIM uses a BCG portfolio analysis for their new BlackBerry, one downfall of using this tool may be:
A.
acts as a strong motivational tool for employees in SBUs that have been labeled dogs or problem children.
B.
by the time decisions are made, market conditions have may changed.
C.
considers so many SBU factors beyond market growth rate and relative market share.
D.
does not require forecasts in order to be implemented.
Answer: B