The primary reason organizations buy products and services is to help them achieve their objectives. Which of the following statements does NOT illustrate a typical organizational buying objective?
A.
Southland Corporation buys automated inventory systems to increase the number of products sold in its 7-Eleven outlets and to keep them fresh.
B.
Sears launches the Anthony Mark Hankins Signature Collection of clothing for women, forging a link with minority- and women-owned suppliers and vendors.
C.
Caroline buys a new dress because she wants to reward herself for achieving a bonus at work.
D.
Nissan Motor Company switches its ad agency because it expects the new agency to develop a more effective ad campaign to sell more cars and increase revenues.
Answer: C
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Marketing
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