The purchase of a bottle of water is a low-involvement purchase. How can a marketer convince people to buy Dasani instead of one of the numerous other brands displayed on retailers' shelves?
A.
Make good use of Dasani stock-outs.
B.
Make the purchase decision high involvement.
C.
Offer coupons for Dasani bottled water.
D.
Convince retailers to only offer Dasani water.
Answer: C