Aldi is a no-frills grocery chain. It sells grocery staples right out of the crates and boxes with emphasis on low-priced, private-label brands. Aldi stores are typically about one-third the size of the traditional supermarket. By controlling expenses, Aldi customers can expect to save 30 to 50 percent on their grocery bills compared to Kroger customers. The chain targets bargain hunters who are willing to rent a cart and bag their own groceries. In terms of Porter's generic business strategy, Aldi uses a _____ strategy.
A.
differentiation focus
B.
cost focus
C.
differentiation
D.
revenue leadership
Answer: B
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Marketing
- Charles Revson started Revlon. He once said "We sell hope." Revson was defining the ______ of Revlon cosmetics.
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- Which value proposition is difficult to sustain in the long run?
- What are perceptual positioning maps used for?
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- A company can differentiate itself from competitors using symbols such as McDonald's golden arches, Twitter's bird, and the Nike swoosh. Which type of differentiation is this?
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- Amazon and GEICO set themselves apart with their smooth-functioning direct delivery strategy referred to as __________ differentiation.
- One important consideration in using a differentiated targeting strategy is that ________.
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- Anythinglefthanded.com.uk only sells products designed for left-handed people. Which targeting strategy is it using?
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- ___ segmentation divides buyers into segments based on their knowledge, attitudes, uses, or responses to a product.
- ______ segmentation divides buyers into different segments based on lifestyle or personality characteristics
- What is positioning?
- Which of the following statements about segmentation is true?
- What is the purpose of differentiation?
- The process of evaluating each market segment's attractiveness and selecting one or more market segments to enter is called ______
- The step in designing a customer value-driven marketing strategy in which a company divides a market into distinct groups of buyers is known as market _____
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- Which of the following is an advantage to businesses that use computer databases to manage their inventory?