Hard Candy is a cosmetics company that markets the Palm Palette—all the make-up a "girl-on-the-go" needs without a cumbersome make-up bag. It comes in three shades: glam, funky, and girlies. Hard Candy targets women who are twenty-something (and to those who are pretending they still are). Which one of Porter's generic business strategies does Hard Candy use?
A.
differentiation focus
B.
cost focus
C.
differentiation
D.
cost leadership
Answer: A
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Marketing
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