As a subscriber to Real Simple magazine, Kelly was asked by a researcher which ads she remembered seeing in the most recent issue of the magazine. Then she was asked questions about the content and appearance of the ads she remembered. The researcher was using _____ to test the effectiveness of ads in the magazine.

As a subscriber to Real Simple magazine, Kelly was asked by a researcher which ads she remembered seeing in the most recent issue of the magazine. Then she was asked questions about the content and appearance of the ads she remembered. The researcher was using _____ to test the effectiveness of ads in the magazine.

As a subscriber to Real Simple magazine, Kelly was asked by a researcher which ads she remembered seeing in the most recent issue of the magazine. Then she was asked questions about the content and appearance of the ads she remembered. The researcher was using _____ to test the effectiveness of ads in the magazine.



A.

inquiry testing


B.

concept testing


C.

unaided recall testing


D.

portfolio testing



Answer: C


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