Many people enjoy cereal at breakfast. In terms of "profit enhancement options" alternatives, cereal manufacturers who promote cereal as a great late-night snack to this group would be using a _____ strategy.

Many people enjoy cereal at breakfast. In terms of "profit enhancement options" alternatives, cereal manufacturers who promote cereal as a great late-night snack to this group would be using a _____ strategy.



A.

market penetration


B.

product development


C.

differentiation


D.

diversification



Answer: A


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