Hyundai Motor America (HMA) became the first automaker to offer consumers an Internet parts ordering system. The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars. Which of Porter's generic business strategies did Hyundai use when it launched its website?

Hyundai Motor America (HMA) became the first automaker to offer consumers an Internet parts ordering system. The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars. Which of Porter's generic business strategies did Hyundai use when it launched its website?

Hyundai Motor America (HMA) became the first automaker to offer consumers an Internet parts ordering system. The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars. Which of Porter's generic business strategies did Hyundai use when it launched its website?



A.

cost leadership


B.

differentiation


C.

differentiation focus


D.

cost focus



Answer: C


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