Mr. Clean is an antibacterial cleaning liquid for home use. The manufacturer of Mr. Clean believed the addition of Sparkling Apple-Scented Mr. Clean to the Mr. Clean product line, will be:
A.
seen as a discontinuous innovation.
B.
viewed as new from the company's perspective because it is a product line extension.
C.
viewed as a high-risk product line addition because it is new to the market.
D.
defined as new by Industry Canada for the usual six month period.
Answer: B