One bank determined through detailed segmentation analysis that certain customers were clearly less profitable, or even unprofitable, to serve compared with others. They started to charge a fee to those high-cost, low-profit customers if they used a teller at a branch or if they phoned a call centre for customer assistance. Many of these customers, upon finding charges of $2 per contact, decided to leave the bank, which is exactly what the bank intended. It could be said that the bank used ______ customers.

One bank determined through detailed segmentation analysis that certain customers were clearly less profitable, or even unprofitable, to serve compared with others. They started to charge a fee to those high-cost, low-profit customers if they used a teller at a branch or if they phoned a call centre for customer assistance. Many of these customers, upon finding charges of $2 per contact, decided to leave the bank, which is exactly what the bank intended. It could be said that the bank used ______ customers.

One bank determined through detailed segmentation analysis that certain customers were clearly less profitable, or even unprofitable, to serve compared with others. They started to charge a fee to those high-cost, low-profit customers if they used a teller at a branch or if they phoned a call centre for customer assistance. Many of these customers, upon finding charges of $2 per contact, decided to leave the bank, which is exactly what the bank intended. It could be said that the bank used ______ customers.



A.

segmentation of


B.

de-segmentation of


C.

de-selection of


D.

de-servicing of



Answer: C


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