Regarding the "contribution-margin approach" to marketing cost analysis, which of the following statements is TRUE
A. The total net profit obtained with this approach is different from that obtained using the "full-cost approach."
B. It is concerned with the amount contributed by a product or customer toward covering variable costs--after fixed costs have been covered.
C. This approach stresses the need for evaluating fixed costs.
D. This approach may suggest a different action than the "full-cost approach."
E. All of the above are true
Answer: D. This approach may suggest a different action than the "full-cost approach."