Showing an ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was is referred to as:

Showing an ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was is referred to as:

Showing an ad copy to a panel of consumers and having them rate how they liked it, how much it drew their attention, and how attractive they thought it was is referred to as:



A.

Focus groups


B.

Portfolio tests


C.

Jury tests


D.

Theatre tests



Answer: C


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