Since its launch, Netflix has changed its business model in order to
A. compete with Blockbuster retail store expansion.
B. respond to changing consumer needs and the evolution of new technologies.
C. expand its focus from entertainment to movie collectibles and memorabilia.
D. avoid head-to-head competition with satellite television providers, which recently announced a strategic partnership with Blockbuster that offers a similar service as Netflix.
E. begin preparations to withdraw from its traditional method of mail delivery, which takes 2-3 business days and introduce next-day delivery through FedEx.
Answer: B
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Marketing
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