Marketing MCQ
Marketing
Some singers sing a great song that shoots to the top of the chart. The singers go on tour and have sold-out concerts everywhere they appear. Just as quickly (particularly if they are unable to follow their first hit song with a second one), they are singing to half-filled concerts and then to smaller clubs, and eventually no one wants to hear them perform. Such one-hit singers are most likely categorized as _____ products.
Some singers sing a great song that shoots to the top of the chart. The singers go on tour and have sold-out concerts everywhere they appear. Just as quickly (particularly if they are unable to follow their first hit song with a second one), they are singing to half-filled concerts and then to smaller clubs, and eventually no one wants to hear them perform. Such one-hit singers are most likely categorized as _____ products.
Some singers sing a great song that shoots to the top of the chart. The singers go on tour and have sold-out concerts everywhere they appear. Just as quickly (particularly if they are unable to follow their first hit song with a second one), they are singing to half-filled concerts and then to smaller clubs, and eventually no one wants to hear them perform. Such one-hit singers are most likely categorized as _____ products.
A.
high-learning
B.
low-learning
C.
fashion
D.
fad
Answer: D
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