When consumers consider all types of household cleaners, they are considering the _____ of household cleaners. When consumers limit their choice of household cleaners to only those that come in spray bottles, they are considering a _____ of household cleaners.

When consumers consider all types of household cleaners, they are considering the _____ of household cleaners. When consumers limit their choice of household cleaners to only those that come in spray bottles, they are considering a _____ of household cleaners.



A.

product class

product brand


B.

product class

product form


C.

product group

product mix


D.

product class

product line



Answer: B


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