SwissAir recently tried to expand, but because of a variety of reasons, it failed and had to declare bankruptcy. Prior to declaring bankruptcy, SwissAir engaged in several cost-cutting efforts, which alienated its customer base. After much effort, the company began operations again with the hope of attracting its previous customers back. Because it feared that a _____ strategy would not undo the damage to the brand name, the company opted for a totally new name and new look.

SwissAir recently tried to expand, but because of a variety of reasons, it failed and had to declare bankruptcy. Prior to declaring bankruptcy, SwissAir engaged in several cost-cutting efforts, which alienated its customer base. After much effort, the company began operations again with the hope of attracting its previous customers back. Because it feared that a _____ strategy would not undo the damage to the brand name, the company opted for a totally new name and new look.

SwissAir recently tried to expand, but because of a variety of reasons, it failed and had to declare bankruptcy. Prior to declaring bankruptcy, SwissAir engaged in several cost-cutting efforts, which alienated its customer base. After much effort, the company began operations again with the hope of attracting its previous customers back. Because it feared that a _____ strategy would not undo the damage to the brand name, the company opted for a totally new name and new look.



A.

segmentation


B.

differentiation


C.

repositioning


D.

probability



Answer: C


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