When Apple initially launched the iPhone, their major focus was on the high-end consumer market. Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone, but rather a consumer phone, and therefore, do not issue it to their employees. Apple is working hard at _____________ the iPhone.

When Apple initially launched the iPhone, their major focus was on the high-end consumer market. Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone, but rather a consumer phone, and therefore, do not issue it to their employees. Apple is working hard at _____________ the iPhone.

When Apple initially launched the iPhone, their major focus was on the high-end consumer market. Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone, but rather a consumer phone, and therefore, do not issue it to their employees. Apple is working hard at _____________ the iPhone.



A.

perceptual mapping


B.

product positioning


C.

product differentiation


D.

repositioning



Answer: D


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