"We're increasing TV advertising, adding some sales representatives, and adding 3 new product models. All those things are positive. But on the negative side, we're going to increase prices across the board by 20 percent. So on balance, I think sales will increase next year by 5 percent". When a marketing student overheard this comment, she knew the person who was talking was planning to use a ___.

"We're increasing TV advertising, adding some sales representatives, and adding 3 new product models. All those things are positive. But on the negative side, we're going to increase prices across the board by 20 percent. So on balance, I think sales will increase next year by 5 percent". When a marketing student overheard this comment, she knew the person who was talking was planning to use a ___.

"We're increasing TV advertising, adding some sales representatives, and adding 3 new product models. All those things are positive. But on the negative side, we're going to increase prices across the board by 20 percent. So on balance, I think sales will increase next year by 5 percent". When a marketing student overheard this comment, she knew the person who was talking was planning to use a ___.



A.

lost-horse forecast


B.

technological forecast


C.

trend extrapolation


D.

Delphi forecast



Answer: A


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