When assessing different types of 'recovery drinks' to consume post-workout, you recall an ad from the Dairy Farmers of Canada highlighting the differences between chocolate milk and Gatorade. You have formed a ____________ map in your mind relative to the benefits of each.

When assessing different types of 'recovery drinks' to consume post-workout, you recall an ad from the Dairy Farmers of Canada highlighting the differences between chocolate milk and Gatorade. You have formed a ____________ map in your mind relative to the benefits of each.



A.

product perception


B.

relative positioning


C.

competitive positioning


D.

product positioning



Answer: D


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