Marketing MCQ
Marketing
When assessing different types of 'recovery drinks' to consume post-workout, you recall an ad from the Dairy Farmers of Canada highlighting the differences between chocolate milk and Gatorade. You have formed a ____________ map in your mind relative to the benefits of each.
When assessing different types of 'recovery drinks' to consume post-workout, you recall an ad from the Dairy Farmers of Canada highlighting the differences between chocolate milk and Gatorade. You have formed a ____________ map in your mind relative to the benefits of each.
When assessing different types of 'recovery drinks' to consume post-workout, you recall an ad from the Dairy Farmers of Canada highlighting the differences between chocolate milk and Gatorade. You have formed a ____________ map in your mind relative to the benefits of each.
A.
product perception
B.
relative positioning
C.
competitive positioning
D.
product positioning
Answer: D
Learn More :