Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300?

Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300?

Which degree of market exposure would probably be most suitable for a heterogeneous shopping product which has achieved brand preference and sells for about $300?


A. Concentrated distribution

B. Selective distribution

C. Administered distribution

D. Intensive distribution

E. Exclusive distribution



Answer: B. Selective distribution


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