Which of the following statements about aided recall post-tests is true?
A.
With aided recall post-tests, additional product information, product samples, or premiums are offered to an ad's readers or viewers, and ads generating the most inquiries are presumed to be the most effective.
B.
With aided recall post-tests, a question such as, "What ads do you remember seeing yesterday?" is asked of respondents without any other prompting to determine whether they saw or heard advertising messages.
C.
Aided recall post-tests may involve studies that ask individuals how much of a given ad did they read.
D.
In an aided recall post-test, respondents are asked questions to measure changes in their attitudes after an advertising campaign, such as whether they had a more favourable attitude toward the product advertised.
Answer: C