With diffusion of innovation:

With diffusion of innovation:



A.

once a product enters the market, very similar products will enter within a very short period of time.


B.

one new product will produce ancillary product invention (e.g., video cassettes created a market for cassette holders).


C.

not all consumers accept a new product at the same time because adoption of a product spreads slowly throughout the population.


D.

product changes by one competitor lead to similar product changes by another competitor.



Answer: C


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