According to recent market research, Google is one of the most valuable brands in the world. According to this research, the company and its well-known name are worth about $86 billion. This research indicates that Google has a high:

According to recent market research, Google is one of the most valuable brands in the world. According to this research, the company and its well-known name are worth about $86 billion. This research indicates that Google has a high:



a) brand loyalty hierarchy

b) evoked set

c) brand quality standard

d) perceptual expectation

e) brand equity



Answer: E


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