During the first half of the 20th century competition increased and focus shifted to selling products to buyers; marketers were able to learn that many products did not meet consumers needs; businesses viewed sales and selling as the main means of increasing profits: Describes the

During the first half of the 20th century competition increased and focus shifted to selling products to buyers; marketers were able to learn that many products did not meet consumers needs; businesses viewed sales and selling as the main means of increasing profits: Describes the



a. Production Era

b. Sales Era

c. Marketing Era



Answer: b. sales era


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