Fournotts Bros. is a firm that designs and manufactures women's apparel. It sells its merchandise to retailers to handle them. Given this information, which of the following statements is true of Fournotts Bros.?
A. Its retailers convince consumers to buy Fournotts Bros.'s products.
B. It uses a pull strategy to sell its merchandise.
C. It uses introductory consumer advertising as a part of its strategy.
D. It focuses its promotional efforts on end consumers or opinion leaders.
Answer: A. Its retailers convince consumers to buy Fournotts Bros.'s products.