In the context of customer relationship management (CRM), a company should identify its profitable and unprofitable customers because
a. customer data cannot be stored and integrated
throughout the company.
b. information about all its customers cannot be
obtained and maintained.
c. all customers should receive the same type of
information irrespective of their purchase patterns.
d. not all customers are equally important for a
business.
Answer: d. not all customers are equally important for a business.