Magnira Inc., a cosmetics brand, wants to understand its customers better by interacting with them. It starts off by gathering information about who its customers are and where they are located. In the given scenario, which of the following steps of the customer relationship management (CRM) cycle is Magnira Inc. executing?
a. Identifying profitable and unprofitable customers
b. Leveraging customer information to all areas of their
business
c. Conducting an ethnographic research
d. Identifying customer associations with the
organization
Answer: d. Identifying customer associations with the organization