In the context of marketing research, which of the following is a difference between traditional surveys and Internet surveys?
a. Traditional surveys can grow in volume with little
expenditure, whereas Internet surveys are
expensive.
b. Traditional surveys are labor-intensive, whereas
Internet surveys do not involve labor.
c. Traditional surveys have high response rates,
whereas Internet surveys have a low response rates.
d. Traditional surveys speed up the response process,
whereas Internet surveys slow it down.
Answer: b. Traditional surveys are labor-intensive, whereas Internet surveys do not involve labor.