In the context of a marketing research project, which of the following statements is true of the marketing research objective?
a. It is based on acquiring capital for upcoming
ventures through crowdfunding.
b. It is based on the goal of marketing so that large
number of consumers can be attracted.
c. It defines the specific information needed to solve a
marketing research problem.
d. It encourages marketing decision making without
the use of any form of secondary data.
Answer: c. It defines the specific information needed to solve a marketing research problem.