In the context of marketing research, which of the following statements is true of virtual shopping?
a. Information about customers' buying behavior
cannot be gathered.
b. It increases business costs for a manufacturer
because of high-end setups involved.
c. Researchers simulate an actual retail store
environment on a computer screen.
d. Customers are required to walk around a store and
tag the products they wish to buy using a scanner.
Answer: c. Researchers simulate an actual retail store environment on a computer screen.