In this commercial, three men (approx. in their thirties) are in a parking lot. One of them is getting ready to leave in his car (Honda Civic). The other two men (led by elder of the two) interrogate the car owner (in a superior manner) about the car's additional features, to which the car owner responds by giving a technical description of the car's engine, to the surprise of the two men. Which of the following is likely to be true for the advertisement below?

In this commercial, three men (approx. in their thirties) are in a parking lot. One of them is getting ready to leave in his car (Honda Civic). The other two men (led by elder of the two) interrogate the car owner (in a superior manner) about the car's additional features, to which the car owner responds by giving a technical description of the car's engine, to the surprise of the two men. Which of the following is likely to be true for the advertisement below?



a. It could be considered to be a reminder advertisement

b. It attempts to gain audience attention with sex appeal

c. It is likely to be a pioneering advertisement

d. It likely attempt to reinforce previous experience with Honda Civic

e. It is likely to be a comparative advertisement



Answer: A. it could be considered a reminder advertisement


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