On the way to the market, a bean salesperson convinced Frank to swap his cow for magic beans. Among the many terms we might use to describe this transaction, we would describe this as
a. Barter
b. Licensing
c. Transfer
d. Duality
Answer: A. Barter
Marketing MCQ
a. Barter
b. Licensing
c. Transfer
d. Duality
Answer: A. Barter