Test marketing is very expensive. As a result which of the following is true of some companies?
a. They go for a national introduction than an expensive test market.
b. They do not test market line extensions of well-known brands to save costs.
c. It is better to have a large-scale test market that is decidedly affordable.
d. They mandatorily test market line extensions of well-known brands.
Answer: b. They do not test market line extensions of well-known brands to save costs.