What is the difference between a business plan and a marketing plan?
The business plan provides a wide overview of the business, which includes information on staff, operations, location, marketing and financial aspects, as well as clearly outlined missions and goals
The marketing plan details actions that achieve the company's missions and goals. This plan identifies the business risqué; price points, target markets and competition. It explains how the business generates customers through advertisements, trade show participation and new referrals.