What is the purpose of a marketing plan?
Some companies craft a separate document covering marketing strategies that includes a more in-depth analysis of their marketing goals and objectives. It includes an analysis of the size of the market segment and the potential growth rate of the total market. It identifies the strengths and weaknesses of competitors and demonstrates how the company intends to set itself apart from competitors. The marketing plan also provides a detailed description of the products and services, including how the products and services benefit their customers.