Marketing MCQ Principles of Marketing Whenever iHome developed a clock radio or music player that connected with the Apple iPod, iHome used the iPod brand name in its promotion with Apple's permission. In this case, for iHome, iPod is an example of

Whenever iHome developed a clock radio or music player that connected with the Apple iPod, iHome used the iPod brand name in its promotion with Apple's permission. In this case, for iHome, iPod is an example of

Principles of Marketing

Whenever iHome developed a clock radio or music player that connected with the Apple iPod, iHome used the iPod brand name in its promotion with Apple's permission. In this case, for iHome, iPod is an example of

a) Manufacturer brand

b) Dealer brand

c) Licensed brand

d) Private brand

e) Generic brand

Answer: c) Licensed brand

Marketing MCQ

Whenever iHome developed a clock radio or music player that connected with the Apple iPod, iHome used the iPod brand name in its promotion with Apple's permission. In this case, for iHome, iPod is an example of

Whenever iHome developed a clock radio or music player that connected with the Apple iPod, iHome used the iPod brand name in its promotion with Apple's permission. In this case, for iHome, iPod is an example of

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