Which is a key characteristic of those in the early majority who purchase a new product?
a. They do not spend much time weighing the pros and cons of adopting a new product.
b. They are likely to collect less information and evaluate fewer brands than early adopters.
c. They rely on the group for information but are unlikely to be opinion leaders themselves.
d. They tend to be opinion leaders themselves, rather than their friends and neighbors.
Answer: c. They rely on the group for information but are unlikely to be opinion leaders themselves.