Which is a limitation of the PLC concept?
a. It does not tell managers the length of a product's life cycle or its duration in any stage.
b. It can only dictate marketing strategy with forecasts of events depending on life cycle length.
c. It only tells managers the length of a product's life cycle based on past and currently running cycles.
d. It cannot help marketers forecast future events and suggest appropriate strategies
Answer: a. It does not tell managers the length of a product's life cycle or its duration in any stage.