Which of the following is a benefit of competitive intelligence (CI)?
a. It is used by companies to store and integrate
customer data.
b. It is a cheaper way of gathering intelligence.
c. It is an important tool for helping a firm overcome a
competitor's advantage.
d. It is similar to industrial espionage and is, therefore,
inexpensive.
Answer: c. It is an important tool for helping a firm overcome a competitor's advantage.