Which of the following is a difference between individual branding and family branding?
a. Individual branding uses different brand names for different products, while family branding markets several different products under the same brand name
b. Individual branding is used when products do not vary in use or performance, while family branding is used when products very greatly in use or performance
c. Individual branding identifies the brand of a part that makes up the product, while family branding identifies the entire product
d. Individual branding is used when 2 brands receive equal treatment, while family branding is used when 2 brands borrow from each other's brand equity
Answer: a. Individual branding uses different brand names for different products, while family branding markets several different products under the same brand name