Which of the following is true of trading up?
a. It helps shoppers recognize true needs and spend less.
b. It seeks to increase store traffic by attracting people through advertisements outside the store.
c. It tries to persuade customers to buy a higher-priced item than they originally intended to purchase.
d. It seeks to broaden customers' original purchases with related items.
Answer: c. It tries to persuade customers to buy a higher-priced item than they originally intended to purchase.